Israeli AI Startup Funding Soars with Brandlight and WINN.AI Raising Nearly $50 Million

Israeli AI startup funding has reached a new milestone. Two Israeli artificial intelligence companies, Brandlight and WINN.AI, have announced significant Series A funding rounds. Combined, they secured nearly $50 million for their B2B AI platforms in sales and marketing.

Brandlight raised $31 million, while WINN.AI secured $18 million in their respective Series A investments.

What Happened

The announcements regarding these substantial investment rounds for Brandlight and WINN.AI were made on Wednesday. Each company’s Series A funding will support their specialized AI platforms.

Brandlight confirmed its $31 million Series A funding. WINN.AI also announced its $18 million Series A funding, bringing its total investment to over $21 million, including seed capital.

Details From Sources

Brandlight’s Investment and Focus

Brandlight secured $31 million in its Series A funding round. Lead investors included Pelion Venture Partners, Cardumen Capital, and G20 Ventures. The company’s platform analyzes AI-generated advertising and converts it into actionable recommendations. These insights are for marketing, PR, content, and media teams.

Brandlight has engaged with over 100 global brands. This includes Fortune 500 companies such as Kimberly-Clark and Estée Lauder. CEO and Co-Founder Imri Marcus stated Brandlight plans aggressive hiring. New roles will cover product, engineering, data, and go-to-market positions across Israel and New York. This information comes from company statements and news reports (1)(2).

WINN.AI’s Investment and Focus

Tel Aviv-based WINN.AI raised $18 million in its Series A round. This investment increases their total funding to over $21 million, including earlier seed capital. Insight Partners, Mangusta Capital, and S Capital led this round. Additional participating investors were Moneta, Highsage, Alumni Ventures, Sarona Ventures, and OurCrowd.

WINN.AI develops an AI agent. This agent works alongside sales teams to ensure adherence to playbooks and best practices during customer conversations. An internal company report indicates significant growth, tripling annual recurring revenue in 2025. The company also grew 30 times over the last two years. Eldad Postan-Koren, CEO and Co-Founder, explained the AI handles the “science behind sales.” This frees representatives to focus on client connection. Kevin Jiang, Managing Partner & GP at Mangusta Capital, commented on the AI assistant’s potential to reshape sales. WINN.AI’s client base includes Deel, Cyera, and Kaseya. Future plans involve using this new investment for market expansion into the United States and continued product development. These details are according to company announcements and news reports (2)(3).

Why This Matters

These investments highlight the growing importance of Artificial Intelligence platforms. They focus on business-to-business (B2B) models, particularly in sales and marketing. The combined funding of almost $50 million reflects strong confidence in AI’s transformative potential within these key sectors.

Background Context

Brandlight and WINN.AI are both Israeli-based startups. Their successful funding rounds underscore Israel’s significant contributions to the “AI and Economy” sector. This also demonstrates Israel’s prominent role in global technology investment.

Industry Reactions

Imri Marcus, CEO and Co-Founder of Brandlight, noted the company’s aggressive hiring plans across Israel and New York. Eldad Postan-Koren, CEO and Co-Founder of WINN.AI, stated their AI manages the “science behind sales,” freeing representatives for client engagement. Kevin Jiang, Managing Partner & GP at Mangusta Capital, emphasized the WINN.AI assistant’s potential to redefine sales operations.

Related Data or Statistics

Brandlight has collaborated with over 100 global brands. Among these clients are Fortune 500 companies. WINN.AI reported tripling its annual recurring revenue in 2025. Over the past two years, the company experienced a 30-fold growth. Its total investment, including seed capital, exceeds $21 million.

Future Implications (SPECULATIVE)

With its new investment, WINN.AI plans to expand its market presence into the United States. The company will also continue its product development efforts. Brandlight is set to undertake aggressive hiring. This recruitment drive will occur across Israel and New York to meet increasing demand for its services.

Conclusion

The substantial Israeli AI startup funding secured by Brandlight and WINN.AI marks a significant development. These investments strengthen their positions in the AI-driven sales and marketing landscape. The nearly $50 million combined funding reinforces the focus on innovative B2B AI solutions from Israel.

FAQ Section

• Q1: What is the total combined Series A funding raised by Brandlight and WINN.AI?
• A1: Brandlight and WINN.AI collectively raised nearly $50 million in Series A funding rounds.
• Q2: What is Brandlight’s primary focus in the AI advertising sector?
• A2: Brandlight’s platform analyzes AI-generated advertising and provides actionable recommendations for marketing, PR, content, and media teams.
• Q3: What is the purpose of WINN.AI’s AI agent?
• A3: WINN.AI’s AI agent works alongside sales teams to ensure they follow the latest playbooks and best practices during customer conversations.
• Q4: Which companies are among WINN.AI’s clients?
• A4: WINN.AI’s clients include Deel, Cyera, and Kaseya.
• Q5: How does WINN.AI plan to use its new investment?
• A5: WINN.AI plans to use its new investment to fund market expansion into the United States and continue developing its products.